Some time ago, we joined the "Grasse Expertise" collective, whose goal is to promote the know-how of the Grasse region and support the development and cultivation of perfume plants. As we are constantly striving for improvement and wishing to get closer to stakeholders in the region who share our values, it was logical for us to support the "Les Fleurs d'exception du Pays de Grasse" association by becoming one of their patrons.

This association is driven by the desire to preserve agricultural heritage and traditional know-how, but also to stand out through the richness and quality offered by our terroir in the face of the rise of international competition, the industrialization of processes, and the arrival of synthetic raw materials. Among the many objectives of the "Les Fleurs d'exception du Pays de Grasse" association are:

• Supporting research initiatives and projects to contribute to the maintenance and enhancement of agricultural heritage
• Promoting territorial identity and the excellence sector of aromatic and medicinal perfume plants from the Grasse region
• Preserving gestures and know-how to transmit them to future generations.

We are committed to supporting the fund in its actions, particularly in the attention given to the "Aromatic fabLab" project: a resource and experimentation center located in the commune of Mouans-Sartoux, which offers tools to "initiate the virtuous circle of economic development and employment, while preserving the agricultural heritage of the territory and its know-how, and ensuring the long-term production of perfume plants through diversification of activities, innovation, and anticipation of needs."

It notably features a sustainable and collective nursery, listed as a safeguard measure by UNESCO as part of the attribution of "Know-how related to Perfume in the Grasse region" to the Intangible Cultural Heritage of Humanity. The "Aromatic fabLab" mainly aims at multiplying perfume plants, producing young plants, research and development, and transmitting knowledge while respecting organic farming, exchanging alternative cultivation techniques, etc. Moreover, the "Aromatic Fablab" is labeled "Manufacture de Proximité" (Local Factory) by the French State!

To preserve this rich heritage and all that it encompasses, and also to support the actions planned for the years to come, we commit to donating a percentage of our annual turnover to the "Les Fleurs d'exception du Pays de Grasse" association.

More information: https://www.fleurs-exception-grasse.com